0420 Inc

Merch & Marketing

Earned Media and Branded Assets

With so much happening online, we often forget that the cannabis community is right in front of us. Indeed, the cannabis community is part of our neighborhoods, friend circles, and family gatherings. As such, it only makes sense to use those scenarios as opportunities to promote cannabis brands. To be clear, offering customers and fans tangible branded goods (as opposed to digital assets) increases the likelihood that they will share those assets with the people in their communities.

Our favorite way to go about this is with branded cannabis apparel.

Stylish clothing like hoodies, tee-shirts, and one of a kind ugly sweaters can act as walking billboards backed by trustworthy sources: patrons and peers. Businesses can share apparel with their employees, sell them in stores, and offer them as prizes for social and email campaigns.

Other branded assets that can help generate earned media include stickers, lighters, pens, and more.

Ready to make your logo a part of high fashion?

Share this 0420 Inc. content with a friend!

Join Our Network Today!

Join 0420 Inc.’s newsletter to receive notices and discounts on our events, hemp & cannabis industry information and case studies.

Get Started Today!

Contact Columns
Interested In:

Cannabis & Hemp News

Cannabis Community holds Annual Golf Tournament for Loved Ones

More times than not industry professionals turn networking connections into friendships. These business relationships can truly become lifelong. This is one of the most beautiful characteristics of “OG hemp” leaders.

Read More
Hemp Biomass Buyers

Buyers of hemp biomass will be working hard in coming months to choose the best source for their material.

Sellers are scrambling to not only complete their harvest but to find the ideal purchasers for their freshly harvested material.

Read More