Earned Media and Branded Assets
With so much happening online, we often forget that the cannabis community is right in front of us. Indeed, the cannabis community is part of our neighborhoods, friend circles, and family gatherings. As such, it only makes sense to use those scenarios as opportunities to promote cannabis brands. To be clear, offering customers and fans tangible branded goods (as opposed to digital assets) increases the likelihood that they will share those assets with the people in their communities.
Our favorite way to go about this is with branded cannabis apparel.
Stylish clothing like hoodies, tee-shirts, and one of a kind ugly sweaters can act as walking billboards backed by trustworthy sources: patrons and peers. Businesses can share apparel with their employees, sell them in stores, and offer them as prizes for social and email campaigns.
Other branded assets that can help generate earned media include stickers, lighters, pens, and more.
Ready to make your logo a part of high fashion?
