5 Cannabis Industry Digital Marketing Tips

A well thought out online presence can AMP up your website traffic.

5 Cannabis Industry Digital Marketing Tips

With Canada legalizing cannabis in all provinces, the passage of the 2018 Farm Bill, and several other countries decriminalizing; legalization is going global. The cannabis and hemp industries are growing at an impressive pace. Special techniques are needed in order to stay competitive in a marketplace where advertising is still under strict scrutiny. Cannabis businesses are focusing more on science and technology to bring them to the forefront of the marketplace. If your business isn’t looking into these 5 factors, you could find yourself falling behind!

#1 – Get a Website and Keep it Up to Date

If you’re a cannabis or hemp business and you don’t have a website in 2019, you’re pretty much missing out. Cannabis and hemp are still falling behind with access to uncensored legal advertising avenues. Businesses are finding that social media and SEO can offer them the most return for their investment if implemented properly. You handle your content creation by yourself if necessary. It is always wise to get an expert developer to assess your website to make sure you’re maximizing your content efforts. If necessary, consider upgrading your website to a higher grade package that gives you more control over content and SEO.

#2 – Get on Social Media

Today’s cannabis consumers get bombarded from a dozen different channels of digital content and media. We advise our cannabis clients to focus on their website and their original content. However social media is still one of your best allies in getting in front of your audience. We think of social channels as a funnel that bring customers to your virtual storefront. Make sure you have an active social media presence. Get your cannabis or hemp brand on as many relevant social media services as you can handle. Try to update your content frequently.

We advise daily posting, but do it as often as you can. The point is to be seen and heard globally by many. Make sure your brand and content is visible across your platforms. If necessary, hire a professional graphic designer and content creator with cannabis and hemp experience to hand-craft your marketing design. Their job is to specifically to make your brand pop and shine on those platforms.

#3 – Reach Out to Social Media Influencers

Cannabis content growth often comes down to who you know and who endorses you. Reach out to like-minded members of the cannabis and hemp community who have already built a following. Start by following their channels and engaging with their content. If your brand and messaging make a good match – contact them! A properly formed share from a widely popular cannabis or hemp channel can kickstart your social media. Many influencers are willing to endorse products for commission or for flat advertising rates. But be careful! This kind of advertising comes with its own risks and rewards. Be sure to research your partners and form a clear working agreement prior to engagements.

#4 – Buy Advertising on Like Minded Cannabis & Hemp Channels

When you’re a new cannabis or hemp company, advertising costs can grow quickly and resources can be tight. Make sure you’re putting your advertising budget to work for you. Start by wisely researching like-minded channels to buy ad-space on. 

If you’re a grower, research grow forums and agriculture heavy web publications. Many of them sell pay-per-click space at reasonable budgets. 

If you’re a dispensary, be sure to list your hours, contact information, and if possible your menu. Try to extend your viewers by posting on as many mainstream cannabis listing services as you or your budget can handle.

If you’re an ancillary business, find cannabis business service friendly publications and get listed in such publications as Sensi Magazine, Ganjapreneur, Yellow Scene or MJBizDaily.

#5 – Boots on the Ground – Networking & Direct Traffic

Growing your cannabis or hemp business from the ground up, even online, is always a hustle. Don’t expect your website to behave like a grand opening. When you cut the red ribbon and launch your site, the fans don’t’ just come flooding in. At the beginning, it will take effort to build your audience. Jump on opportunities to share your website and social media channels with friends and family. We’ve found tremendous return in old school in-person networking too. Use your website as your ultimate marketing tool and always remember to tell new acquaintances to “look me up”. When your brand is strong across a variety of channels, they’ll know you mean business!

0420 Inc can consult with you on the best digital marketing techniques for your company brand and services or line of products. Contact us today and get the upper-hand in this fast paced industry.


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