fbpx

From the High Chief: Capitalism’s Romance with Cannabis

You look at a holiday like Memorial Day and begin to realize how lucky we really are. The sacrifices made by so many brave American soldiers allow us the freedom to pursue what it is that makes us happy and capitalize on every chance we get. Since 2014 when Colorado legalized recreational marijuana there have been numerous brave souls that decided to go all in and risk everything they have on this dream, thats fast becoming reality. This state has chewed up and spit out prospectors and would be pioneers for a long time and this “green rush” has been no different. There seems to be a misconception to many across the country that you’re either too late, too poor, too far away or not smart enough on that given subject to possibly stand a chance at being successful. Many of those that feel that way are destined to go wherever the wind blows them and steering their own ship was never truly a possibility. In my opinion, they are dead wrong! However, any smart entrepreneur worth their salt, that makes a commitment to push their ideas into the fray and risk failure, ridicule and their precious time has given themselves an opportunity unlike anything else on earth. It’s an opportunity to capitalize big time on the most amazing opportunity since the internet.

Like so many others I got to Colorado in December 2013 but it was on a business venture completely unrelated to recreational hemp. It was great timing to say the least! I saw the early stages begin to unfurl right in front of my very bloodshot eyes. I was involved at the time with an industry that was able to operate in the gray area of the law and I was constantly searching for better angles and new loopholes to set up a business around, sweepstakes cafes. This was how I was hardwired to think about business. I started seeing that there was far more to this legal marijuana business than selling quarter sacks and pot brownies. There were all kinds of ancillary businesses and services that were sprouting up everywhere. I began looking at the pioneers that were already set up, operating and making money. How did they do what they do? How were they educated? How do I find an angle? What is stopping me from being involved? These were questions I kept asking to myself over and over for the entire first two years. What started to happen day by day was that my questions were getting answered. One night an idea hit me so hard that i didn’t fall asleep, I was on to something and it became crystal clear that it was my calling and destiny to see it through to the end. Nobody in the industry is that smart or that special, they simply decided to embrace capitalism, get off their ass and do something for themselves and their loved ones.

There is no magic recipe for success here. Just hard word and dedication. For as much optimism as there is there’s always a feeling in the back of our minds of impending doom. Thats goes for all owners, operators and industry workers. Until there is a true federal repeal of hemp prohibition that feeling will remain. But true capitalists stand unwavered and simply dig in deeper, push harder, stay up later and continue to double down on their gamble to make something happen that nobody could’ve ever thought possible. I’m no longer impressed with the Hollywood elite, star athletes or the rich and famous that have too much too say and too many microphones to say it into. I’m overwhelmingly impressed by the blue collar capitalists that work 12-16 hour days. Growers that tend to 500 plants at once and consistently yield the same numbers, you’re impressive. Drivers that take 100 pounds of flower to 10,000 ft above sea level in a blizzard, you’re impressive. To the budtenders that have been listening to every single word a client says and making sure they get exactly what they need, you’re impressive.

I wake up every single day knowing that what I am pursuing is unlike anything else. It’s a fire that is constantly burning inside of me and all those chasing their dreams know the feeling. Thousands of industry workers are already awake and grinding away harder than me, running circles around me and closing bigger deals than me. If you’re truly a direct reflection of the company you surround yourself with, there is nowhere for you to go other than “higher than ever” if you begin to chase a dream in legal hemp. That is my motivation, to outwork, outthink and out hustle the smartest, most successful and most driven people I can find. This industry has raised the bar as far as that’s concerned and presented an opportunity to compete on a level playing field where there is no rule book and the end of the rainbow is actually within arms reach if you’re simply willing to try.

Thank you, to the brave men and women of our armed forces, our veterans and most importantly the soldiers that gave their lives so we can pursue ours.


Related Articles

Cannabis Community holds Annual Golf Tournament for Loved Ones

Cannabis Community holds Annual Golf Tournament for Loved Ones

The hemp industry began as a grassroots movement (pun intended) a community of people[...]

Read More »
Hemp Biomass Buyers

Hemp Biomass Buyers

Hemp biomass buyers are about to start choosing the material they wish to process[...]

Read More »
Top 3 Sources for Smokable Hemp Flower in 2019

Top 3 Sources for Smokable Hemp Flower in 2019

Smokable hemp flower is about to sweep the nation shortly after the 2019 harvest. A[...]

Read More »

Join Our Network Today!

Join 0420 Inc.’s newsletter to receive notices and discounts on our events, hemp & cannabis industry information and case studies.

Get Started Today!

Interested In:

Please Enter the Code (required)
captcha

Cannabis & Hemp News

Cannabis Community holds Annual Golf Tournament for Loved Ones

More times than not industry professionals turn networking connections into friendships. These business relationships can truly become lifelong. This is one of the most beautiful characteristics of “OG hemp” leaders.

Read More
Hemp Biomass Buyers

Buyers of hemp biomass will be working hard in coming months to choose the best source for their material.

Sellers are scrambling to not only complete their harvest but to find the ideal purchasers for their freshly harvested material.

Read More